Underbelly joined forces with Southbank Centre in 2009 to launch Udderbelly Festival, an 8-week extravaganza of comedy, circus and family entertainment inside the famous upside-down purple cow. They've extended the festival every year, and in 2015, the seventh Udderbelly Festival played a whopping 15 weeks on the Southbank. The festival won Best Festival at the London Lifestyle Awards in 2012, and the upside down purple cow is now an iconic and much-anticipated annual fixture on the London skyline. 

Underbelly is a UK-based live entertainment company that runs several festivals and events across the country. Founded in 2000 by directors Ed Bartlam and Charlie Wood to operate one venue at the Edinburgh Festival, Underbelly has grown to include the Udderbelly and London Wonderground festivals in London, Udderbelly Festival in Hong Kong, The Comedy Hullabaloo in Stratford-Upon-Avon, as well as an ever-growing programme in Edinburgh. Through Underbelly Productions, they also produce and promote live shows for UK and international touring. Underbelly also produces large scale events, most recently including West End Live, Pride in London and the Rugby World Cup Fanzone in Richmond.

In short, Underbelly is all about entertainment. In 2015, over 1.1 million people bought tickets to their shows and attractions and they had over 5 million visitors to their events. The giant upside-down purple cow is now an iconic annual fixture of the London, Edinburgh and Hong Kong skylines.

To view their program....